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Logo Put It Down Lifestyle The 25 Days is a fun judgment-free sober curious experience for gray area drinkers

Ready to find true freedom? Join our 25 day alcohol wellness challenge.

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Welcome to Put It Down Lifestyle! We cheer on women as they rock their alcohol-free or alcohol-lite lifestyle!

Put it Down Lifestyle The 25 Days is a transformative alcohol-free program designed for women who are sober curious and want to make a change in a fun, health-conscious environment without shame, guilt, or labels. We are a community of fabulous, joyful, supportive women where empowerment meets freedom, where every step forward is celebrated, and where you're supported on your journey to the lifestyle of your choosing -- whether that’s totally alcohol-free or nearly-dry. At Put It Down Lifestyle, we understand the courage it takes to pursue change, and we're here to guide you every step of the way.

If you are interested in beginning the content before the start date or you are interested in a coaching session, we've got you!

Do these statements sound familiar to you?

Side view of woman with her eyes closed and hand to her head

You're in a constant battle of the mind between wanting a drink and not wanting a drink.

Electricity switches

You don't seem to have an off-switch when it comes to drinking.

A Woman's Hand with a Gold Watch

Your healthy lifestyle breaks down around 5 p.m.

Shadow of a figure standing with hands outstretched

You have a fear of missing out.

Girl Standing Halfway Behind a Curtain

You conceal your drinking, feel anxious about others' opinions, and feel like you're the only one feeling this way.

Stressed Woman Eyes Closed Fingers Interlaced in Front of Face

You want to change, but willpower is exhausting.

You are not alone!

Although your life may look great from the outside, inside you feel you need to make a change, but you don't know where or how to start. Maybe you’ve tried quitting before, but it always felt like a chore and you hate feeling like you’re not allowed to have a drink or you fear that you’ll fail or that you’ll have to wear a label. Or perhaps you believe you’ll never be able to have fun again without drinking.

We’ve been there. And we are here to tell you that you can feel fantastic living an alcohol-free life, where alcohol doesn’t take up valuable space in your mind, body and soul, and where your health and wellbeing aren’t being adversely impacted. You can experience a vibrant, no regrets, no FOMO, alcohol-free life! Let us show you how with our booze-free lifestyle program designed especially for women like you!

The 25 Days

The 25 Days is an online alcohol lifestyle redesign program for women who want to get their edge back and get their relationship with alcohol right where they want it. We are a community of like-minded women. There is no shame, no judgment, and you won't be labeled as having a disease or a character defect. In fact, your brain is doing exactly what your brain is supposed to do when you introduce it to an addictive substance. You’re normal! And you won't have to rely solely on willpower. This program prioritizes experimentation, curiosity, empowerment, fun, self-worth, and self-determination. 

Here's what you'll get:


Zoom kick-off party and Facebook Lives throughout your journey

Do it Your Way

Learn at your own pace or follow along with your Guides

App-Like Structure

Daily Modules in an online app-like format

Lifestyle Boost

Yoga, HIIT Workouts, Meditations, Healthy Recipes


Small video-chat group of like-minded women with similar stories and common goals to be your cheerleaders, accountability partners, and support system

Up-to-Date Info

Carefully curated relevant up-to-date information (science, myth-busting insights, tips)

Facebook Group

Moderated private Facebook Group


PDF Journal/Workbook with the option to print it out or type directly into it using any device


Once you sign up for The 25 Days, you’re a member of Put It Down Lifestyle for life! You can repeat The 25 Days as often as you like and/or join in our specialty support groups and courses.

The 25 Days Plus

Take the next step in your growth journey! You’ll get everything outlined in The 25 Days plus you’ll get two one-on-one 50-minute coaching sessions with one of our certified life coaches that focus on your personal development. During these sessions, your coach will help you flesh out your WHY, set achievable goals, and envision the positive changes that will occur once you reach your goals. Together with your coach you'll identify challenges and develop a plan of action to overcome them. Additionally, she'll advise you how to hold yourself accountable and how to measure your progress towards success. The 25 Days Plus is your gateway to a genuinely transformative experience toward a thriving sober (or almost sober) lifestyle.

Personal Development Coaching Only

Looking for ongoing support beyond The 25 Days alcohol-free program? Or maybe you’re not quite ready to join us yet, but you feel like you need a change and just aren’t sure where to start? One of our accredited life coaches will provide one individual 50-minute coaching session that will concentrate on your personal growth. Your coach will assist you in defining your objectives and recognizing any obstacles that may stand in your way. Additionally, she'll collaborate with you to develop a comprehensive strategy, and she'll stay in touch to monitor your progress. So whether you're seeking clarity in your goals, support in overcoming obstacles, or guidance in maintaining your sober lifestyle, our coaches are here to encourage you every step of the way.

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Join us at Put It Down Lifestyle and embark on a journey of empowerment, freedom, and self-discovery. Together, we'll redefine what it means to live life to the fullest.

Embrace your sober lifestyle today!


Frequently Asked Questions

Need more info about Put It Down Lifestyle? Here you'll find answers to questions we get asked a lot! Click to expand for the answers.

  • Is this program suitable for women at any stage of their sobriety journey?
    Absolutely! The 25 Days online freedom from alcohol program is designed to cater to women from all walks of life who are ready to embrace a sober or nearly-sober lifestyle. Whether you haven't had a drop of alcohol in years or you’re just starting your sober curious journey, our supportive community welcomes you with open arms.
  • How do I get started?
    Getting started is easy! Simply sign up for The 25 Days program by clicking on one of the SIGN UP buttons on this page or explore our premium offering, The 25 Days Plus, to kickstart your journey towards a vibrant sober lifestyle. We'll get in touch with you via email to give you all the information you need to get started. Of course, if you have questions, please send us an email at You can also request a phone call if you need more information. Simply fill out the form on our contact page or send an email and give us your phone number. One of our fabulous team members will call you.
  • What happens when The 25 Days ends? Will I still get some kind of support?
    Yes! Once you complete The 25 Days, you’re a member of Put It Down Lifestyle as long as we’re alive & kicking! You’ll be invited to join our Alum Chums video-chat group that includes anyone who has previously done The 25 Days plus all of our Guides. It’s a great place to continue to learn in between our offerings of The 25 Days. You can repeat The 25 Days as many times as you like (the experience is different every time you go through it with different ladies and Guides), and you have access to other special activities and workshops. Our goal is to build community!
  • I signed up but the program doesn’t start for a week. Can I start early?
    Of course! Once you sign up, you will get a welcome email. In that email there is a fun little button you can click to request early access. Submit your request and go ahead and dive in! The only things you’ll have to wait to open are the video-chat, meeting your Guides, and of course, the Zoom kick-off party!
  • I want to do The 25 Days, but I don’t have the funds right now. Do you have a payment plan?
    Yes! We believe support for this journey should be accessible to all. Reach out to us at or fill out the form on our contact page, and we’ll get back to you with some options.
  • I have more questions. Can I actually talk to someone?
    Sure! Send us an email or fill out the form on our contact page, include your phone number, and one of our team members will be thrilled to call you just as soon as we can.
  • Do I have to stop drinking forever?
    Forever is a difficult word. It's better to not think about FOREVER when you're doing The 25 Days. Just commit to 25 days. That's all you need to do. Give yourself the gift of being alcohol free for 25 days so that you can see the benefits of having alcohol completely out of your system. We believe that your relationship with alcohol will never be the same again. After 25 days, you can reevaluate and move forward from there. You can't unlearn what you'll learn in our material, so you may surprise yourself! We will honor whatever path you choose to take, and we'll still walk right beside you no matter what you decide.
  • What if I drink during The 25 Days? Do I have to start all over?
    Of course you don't need to start over. If you were skiing down a mountain and you fell down, you wouldn't get up and ride the lift back up to the top of the mountain and start all over again, would you? You'd pick yourself up, dust off the snow, take stock of that you have all your fingers and toes, and continue on. That's what you should do here. But instead of taking stock of all your fingers and toes, we'd ask that you really dig deep and figure out what it was that made you take that first drink. Be curious. It's hardly ever really about the alcohol. There's almost always something else going on. Think about it!
  • Who are the Guides?
    The Guides are ladies who have taken The 25 Days and have embraced living an alcohol-free lifestyle. They all felt a calling to give back and help other women on their sober curious journeys. They range in ages and are from all over the US and Canada. They are in the group to cheer you on and share their wisdom. They aren’t there to police you or give you lectures, though they will speak their minds and try to make you think and dig deeper.
  • What exactly is the video-chat platform you talk about?
    The video-chat app we are currently using is called Marco Polo. You can download it onto your phone for free. Everyone who signs up for The 25 Days is invited to join their small group on this platform. You’ll be partnered with other ladies who will journey alongside you and be your cheerleaders, accountability partners, and your support. Most ladies who have been through The 25 Days agree video chatting contributes highly to their success -- to be able to talk to each other, see each other’s faces, and to support and be supported is priceless. We believe that connection is key, and a video chat can be a much more intimate connection than faceless forums or texting.
  • I’ve heard the term “Gray Area Drinking.” What is that?
    Gray area drinking refers to most of us here at Put It Down Lifestyle. It’s those who haven’t hit a rock bottom or lost homes or family because of drinking. Maybe you’ve heard of “functional” drinkers. It refers to people who maybe drink every night, look like they’re functioning adequately during the day, but they’re really not. They’re hungover, tired, and anxious. There’s some cognitive dissonance going on in their heads where they both want to drink but don’t want to drink, usually regretting last night’s drinking the next morning, and truly not understanding why they can’t get control of this one thing in their lives.
  • Shouldn't this be free? Why do you charge money?
    We want to provide the best resources to our community as possible. We aren't just providing a platform where you can have a virtual support group; we offer other activities that help build healthy habits. Some of our favorites coming up are gardening, a journaling workshop, and other really great interviews and activities. That being said, we never want price to hinder you from making healthy decisions. We have a lot of options available, including scholarships through service. Send us an email at info@putitdownlifestyle or hit us up on the contact page, and one of our team members will give you a call to discuss different options.
  • What if I want to moderate my drinking during The 25 Days?
    We know that everyone has different goals, but we would ask that you commit to not drinking for 25 days. If you sip up (or slip up) during the 25 day program, that's okay. You just pick yourself up and keep going. The reason we want you to commit to not drinking is because we believe that once you see the benefits of not having alcohol in your system for 25 days, you'll be able to make a much more informed and clear-headed decision about your drinking moving forward.
  • What's the time commitment every day for The 25 Days?
    It shouldn't take you more than 15-30 minutes a day to read/listen through and complete the material and any questions posed. We believe that doing the work is very important and integral to your success (however you define that). We designed The 25 Days so that you can read, listen, or watch the material. If you are worried you won't have time, we GET IT. Most of the women here are incredibly busy (running families, successful businesswomen, etc). Slap in some earbuds and listen to the material while you are making dinner; connect to the Bluetooth in your car on the way into the office. Remember that saying...where there is a will, there is a way!
  • I understand that this is a program for women, but where can I find support if I'm a man on a mission to quit drinking?
    While our program is specifically designed for women, there are several excellent resources available for men who want to quit drinking. Here are a few options: Getting BAC 2 Zero Reframe App The Luckiest Club This Naked Mind

If you didn't find the answer to your question, please email us at or click here to fill out the form on our contact page.

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